The Science Behind MiCoachee

MiCoachee is designed around scientific theories that have been proven in various studies and research programs around the country. Let’s take a look at each of the 4 science-based approaches that underscore how and why MiCoachee is so successful.

Cognitive Behavioral Therapy

Cognitive behavioral therapy (CBT) is concerned with the links between your thoughts, emotions, and behaviors and how that impacts your physical health. It is a sound approach based on neurological and behavioral research proven to promote greater health and improve quality of life. Interested in learning more about CBT? Read this report from the NIH.

Neurolinguistic Programming

Neurolinguistic programming (NLP) is an emerging technology within healthcare and centers around a communication framework (visual, auditory, kinesthetic, olfactory or gustatory) using techniques to understand and facilitate change in thinking and behavior. Psychology Today reports that NLP is an innovative approach that can alter your way of thinking.


"Hypnosis works and the empirical support is unequivocal in that regard. It really does help people," says Michael Yapko, PhD, a psychologist and fellow of the American Society of Clinical Hypnosis. A study reported by the NIH found significant long-lasting effects from using hypnosis in a behavioral weight-management program. Read more here.

Sports Psychology

Mental practice is the cognitive (thinking) rehearsal of a physical skill without movement. Sport psychologists often use visualizations (imagery) and rehearsal to help in motivation, self-confidence, and to reduce competitive anxiety. Regardless of its application, it is well established that training the mind is key to successful sport performance.

Our platform is based on our Advanced Learning Technology that drives our “there-as-you-need-it” coaching system to make communications simpler and effective between MiCoachee and our customer. Our goal is to make it easy for our customers to use and reinforce a no judgement supportive environment. The platform sends users feedback and reminders via push notifications, emails and text messages. Further, research proves that people are more willing to disclose personal health information to a virtual human (an app or a website platform). When people face filling out health questionnaires, an automated program removes the significant barriers people feel about telling the truth.

MiCoachee gives you the combination of proven Brain Science Techniques (CBT, NLP, Hypnosis, and Imagery) with “there-as-you-need-it” coaching that’s personalized and delivered through automation. This approach has been proven to be an effective source of internet-based psychotherapeutic interventions, as effective as face-to-face intervention.

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